Ciel is a leading diversified international group employing more than 20 000 persons over 3 continents. Ciel chose Circus to work on their new Brand Positioning and Identity. The "Beyond Horizons" signature reflects the new Ciel philosophy and led to the creation of the brand identity. Circus was also assigned the conception of the launch event. Taking the name CIEL, meaning sky, as inspiration, our concept was to transform the whole venue to create a feeling of being 'in the clouds'. The whole lighting was made to change from dawn to sunset, and finally, the guests ended the night under the stars.