SUN RESORTS is one of the pioneering and leading hotels group in the Indian Ocean. The company needed a brand that would be talking more directly to its consumers, a more Business to Consumer Brand. The challenge was to create a brand that could represent a collection of very different hotels, while keeping consistency in their branding executions. We created a new brand architecture, a new set of identities, signatures, a new graphic language and came up with a brand promise: 'Timeless memories'. Circus also created a TV spot, new brochures and a Brand Book.