Thierry was driven by Enthusiasm. This spirit lives on in the agency since he passed away in 2011.

In 1995, Thierry Montocchio, the founder of the agency, was looking for a name for his new adventure. He came across an interview of an old clown who was talking about the values of a Circus: passion, enthusiasm, creativity and team spirit. Thrilled by what he read, Thierry rushed to see his first partners and said: "This is the agency I want to create!".

"The real secret of success is enthusiasm. Enthusiasm is the yeast that makes your hope rise to the stars. Enthusiasm is the sparkle in your eye, it is the swing in your gait the grip of your hand, the irresistible surge of your will and the energy to execute your ideas."