After nearly 40 years of existence, Air Austral has proudly unveiled its new Brand Identity in September 2014. The creation of the new logo was made to happen following an invitation to tender, where more than 9 agencies in total participated. The identity shows the 2 "A" of Air Austral forming a heart, representing the generosity of spirit of the Island and the warmth of its people. Besides the new logo, Circus also designed a range of other items related to the airline's new identity. These include the livery of their aircraft, the interior of the cabins and the cutlery used on-board among others.