Eclosia, one of the top 5 Mauritian groups, celebrated their 50 years of existence. They deemed the moment right to do a complete overhaul of their image. This started with a new name reflecting their spirit of entrepreneurship and diverse activities. Eclosia was born. Circus handled the whole project from finding their new name, creating a fully integrated campaign including a film and a print campaign, to the conception of a one of its kind launch event and a new website.