Telkom Kenya Limited was Kenya's first telecommunications provider in Kenya. In 2007, the government of Kenya sold 51% of its shareholding to France Telecom and the Orange brand was born. Then, in June 2016, Orange France sold its entire shareholding to Helios Investment Partners. The company thus needed a new brand! Following a tender exercise between 6 international agencies, Circus won the contract. The scope of work was global with an integrated approach including market research, brand audits, brand positioning, naming strategy, definition of values and associated emotions, brand architecture, brand identity creation, store design, conception and development of the website www.telkom.co.ke and finally the advertising launch campaign.